I believe we can make every product experience joyful, from creation to consumption. Designers can seek a higher purpose in solving a problem.

We all have a deep desire and a fire within to succeed and be happy. Creation fuels our happiness. On the other hand, our customers have high expectations from the products and services we design and deliver. …


When the product is an innovation, it’s difficult to figure out monetization. “Product market pricing fit” is an outside-in process and requires the participation of everyone including the designers to determine the right price of a digital product. This article looks at some key considerations and approaches to keep in mind for creators involved in pricing discussions of a software product.

Figuring out digital product pricing
Image Credit: Alvaro Reyes

Trust the design and the designers

Before we move any further, let's look at the key people in a typical company in the pricing discussions. It may be marketing, product, R&D, finance, operations, sales, and engineering. Marketing can help with the positioning, messaging, and measuring the success of it in the market. Product and R&D understand…


It is easy to say there is not much design centricity in the financial industry. Experience design cannot be taken lightly now that financial customers expect to conduct all their business online. The right design can help make billions for a large financial institution.

Designing for large financial institutions
Photo by Aditya Vyas on Unsplash

A digital revolution is taking place across all industries, including the financial industry. Banks are closing many branches and becoming online. Society is becoming more cashless. COVID-19 may accelerate this movement where the digital device is the new banker.

Working for a bank

Employees have a job to solve customer’s problems. Bank employees experience…


It is said skills, intuition, effort, more effort, and an extra dose of effort lead to success. Different people have interpreted intuition in different ways because of its association with emotional, irrational, and mystical. Intuition is more than just another way of knowing something.

Intuition
Photo by Jesse Bowser on Unsplash

In my career, I have worked with many top-notch innovators and creative leaders. Some were from the startup world, some from the creative agency world, and some were just independent creative consultants/freelancers with many global awards on their resumes. If we ascribe success to financial success, some were extremely successful…


Adopt some of these design tools, improve your work environment and process to increase overall efficiency.

Rethink Design: Part Three. Design tools, work environment, and process to increase overall efficiency.
Rethink Design 3: Design tools, work environment, and process to increase overall efficiency.

Design tools worth consideration:

Find the right UX method

Design Research Technique is a huge repository of design techniques for every project stage. 18F Method Cards has a collection of tools to use in a design project. Each card presents the what and why of the method, how to use it etc. This is…


A glimpse into the past, present, and the future. Fintech is a huge opportunity to consider if you are still deciding where to put your skills or money.

2021: Year of Fintech Product Opportunities — Himanshu Bharadwaj
Photo by Joshua Hoehne on Unsplash

2008: Pecuniary amelioration

The fintech revolution began in the last decade around the 2008 financial crisis with companies like Affirm, Credit Karma, Betterment, Kickstarter, Avant, Kabbage, Square, Stripe, Venmo, etc. Recession, in general, is a good time to create startups.


Life is all about relationships. Relationships are created to fulfill a need. Business, physical, emotional, social, financial, political, etc. We have to relate to ourselves, our family, boss, co-workers, to our own expectations, shortcomings, and our success. As we grow up, they somehow become a burden and cause of unhappiness

Why do relationships fall apart?

As kids only something external made us unhappy, however, as grownups we are always seeking something external to make us happy. The key to a happy relationship is using knowledge and awareness to manage our own minds and broaden our vision.

Nothing is perfect

A relationship is at a basic level a mere…


And sometimes it’s classic blue and more than a color.

Why Classic Blue became Color of the Year 2020.

2020’s Color of the Year was not out of the blue

The start of the new decade marked with — Pantone 19–4052 classic blue. It’s no coincidence that 10 years ago in 2000, Pantone named another shade of blue- Cerulean blue as its color of the year. Perhaps Pantone decided to start a new decade with another “blue-brother.”

This article examines…


Humans have come to believe that we are the center of the universe and universe exists to serve us. We are in fact all temporary residents in a permanent place and have a responsibility towards the future of this planet. We always will want more and expand our needs, but the earth does not produce enough for our greed. We have always been in pursuit of human happiness for thousands of years and the world is still not a happy place. We need to plan along the contours of life, that manages our needs and desires, start from within, and impact the world around us.

A green line between need and greed

Might over right

The system we have created around us values size, power, possession, and brute force over compassion, humanness, and sharing. This is a system that recognizes our worth by what we have and not by who we are as a person. The policymakers and administrators of our countries tend to look…


Vegan cafes, meatless meals, and healthy organic foods are trendy these days. Awareness is growing around issues like organic farming, side effects of modern medicine, climate change, healthy living, animal welfare, moral issues of eating meat, industrial agriculture, and pollution.

Many unhealthy eating behaviors are a direct result of advertising…

Himanshu Bharadwaj

Product Innovation and Joyful Design Thinking leader, NY. USA. joyful.design

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